Product proportion planning is more reasonable

Definition and Importance:

The proportion of product sales refers to the share of each product's sales revenue in the total sales revenue of a company. It reflects the rationality of the company's product mix and measures the strength of its product competitiveness. By analyzing the sales proportion of each product, companies can develop more effective sales strategies and identify potential market opportunities and risks.

Calculation Method:

The formula for calculating the proportion of product sales is: (Sales revenue of a certain product / Total sales revenue) × 100%. Through this formula, companies can easily compare different products both horizontally and vertically, thereby gaining a better understanding of each product's performance in the market.

Analysis Method:

Analysis of Sales Proportion of Each Product: By analyzing the sales proportion of each product, companies can assess the performance, profitability, and contribution of each product in the market. High-sales products may represent the company's core offerings, while low-sales products may require adjustments.

Sales Trend Analysis: By tracking the sales trends of various products, companies can predict future market changes and product development potential. Growth-oriented products should receive increased investment, while decline-oriented products may need to consider strategy adjustments or transformation.

Regional Sales Analysis: Analyzing the sales proportion of each product in different regions can help companies understand their performance in various markets and optimize their market layout accordingly.